Kendall Jenner's tequila brand accused of 'blatantly' copying Tequila 512 in the lawsuit

Tequila 512 is suing Kendall Jenner's 818 Tequila for trademark infringement,

false designation of origin and unfair competition, alleging that the brand copied its logo and color scheme.

In its suit, filed Wednesday in U.S. District Court in Central California, Tequila 512 accused K & Soda LLC, which owns 818 Tequila

The lawsuit says Tequila 512, whose trademark was established in 2015

 uses an "immediately recognizable 512 mark in black lettering inside a vertical yellow rectangle

The lawsuit also cites similarities between the companies' digit brand names and their references to a "prominent area code